Your Amazon listing is more than just a description—it’s your 24/7 salesperson.
And if it’s not optimized, you're handing sales to your competitors. In this blog, we’re breaking down the 7 exact strategies we used to increase conversions by 80% in just 30 days.
Whether you’re launching your first product or trying to increase sales on an existing one, this is how you do it right in 2025.
Step 1: Optimize Your Main Product Image
Your main product image is your first impression. If it doesn’t grab attention in 2 seconds or less, you've lost the click.
Here's what to do:
- Use BIG, bold elements that fill out the white space.
- Make sure the image is high-resolution and crystal clear.
- Use tools like Piku to compare your image to top competitors.
- Add keywords subtly on the product box or label (yes, even on 3D renders)—Amazon can read them.
👉 Just don’t overdo it with keyword stuffing. Keep it natural to stay within Amazon’s guidelines.
Step 2: Upgrade the Rest of Your Listing Images
Your additional images need to SELL, not just sit there.
Include:
- Infographics that show exactly how the product works
- Lifestyle images that help customers picture themselves using it
- Social proof like awards, certifications, and real testimonials
We’ve seen a 30% bump in conversions just from better image layouts.
Step 3: Create a Review Strategy That Works
A great listing with bad reviews? No one’s buying.
Reviews are your social proof engine—each one is a mini-advertisement.
Our top review strategies:
- Use Feedback Five to automate review requests
- Leverage Amazon’s Vine Program for new product variations
- Engage with your audience on social to exchange honest feedback
Happy customers = better reviews = more sales.
Step 4: Nail Your Amazon SEO
Even the best listing won’t convert if no one sees it. That’s where SEO comes in.
Optimize with:
- Keyword research using Helium 10 or Data Dive
- Problem-focused phrases your audience is actively searching
- A keyword-rich title that includes high-volume terms
- Bullet points in ALL CAPS to highlight benefits
SEO is not a one-time thing—keep adjusting based on traffic and conversions.
Step 5: Add Product Videos to Your Listing
Most people prefer watching over reading.
Listings with video convert up to 80% more than those without.
Video tips:
- Show your product in action
- Use subtitles (many users watch without sound)
- Include a mix of pro video + UGC (user-generated content)
Video builds trust and helps buyers see the product in a real-world context.
Step 6: Tell Your Brand Story
Customers don’t just buy products—they buy into you.
How to build your brand story:
- Share your mission, vision, and values
- Tell your authentic journey
- Use your copy, packaging, and visuals to reflect that consistently
We’ve built loyal customers just by being transparent across our listings and social content.
Step 7: Use A+ Content to Make Your Listing Pop
A+ Content (aka Enhanced Brand Content) gives your listing a visual edge.
This is your opportunity to showcase:
- High-quality, creative modules
- Visual feature callouts
- Lifestyle imagery + infographics
We’ve seen up to a 15% increase in conversions just by implementing A+ Content.
Think of this section as your mini-brand site right inside Amazon.
Final Thoughts
Your listing isn’t just a product page—it’s a sales funnel.
And in 2025, the sellers who are winning are the ones who:
✅ Invest in branding
✅ Leverage SEO + visual content
✅ Build trust through reviews and storytelling
✅ Use every tool Amazon gives them to stand out
Each of these 7 steps plays a part in getting you to page one—and keeping you there.
Want Help With Your Amazon Listings?
Check out our real testimonials here: The Zab Twins Reviews
Or if you’re ready to level up your business now: 👉 Book a free strategy call
More Free Resources
- Start, Scale & Automate Your Amazon Store in 2025
- Find a Winning Amazon Product in 2025
- 5 Steps for Choosing the Best Products to Sell on Amazon
- Watch Us on YouTube
Keep testing. Keep optimizing. Keep growing.
You’ve got this.
